After a two year hiatus, the Campaign for Commercial-Free Education (Ireland) is being reignited once again in 2014. Thanks to those who have sent messages of support. We resume the fight to create an advertising-free space in the daily lives of young people, not much to ask is it?
Priorities for this year include
- Highlighting and critiquing commercial schemes targeting Irish schoolchildren (Doodle4Google, AIB “Build a Bank Challenge” etc).
- Developing and piloting media education materials in schools to make Irish children more aware of advertising and how it works.
- Promoting the concept of schools as commercial-free spaces where “the best interests of the child must be a primary consideration in all actions” (UN Charter on the Rights of the Child, Article 3).
Teachers, parents, students and anyone concerned about marketing to school children are invited to join in. We have enjoyed some notable successes in the past and I’m confident the Campaign can ably defend children right to an educational experience that is entirely in their interest.
If you’d like to be involved in any way please get in touch through this site and subscribe to our updates.