Supervalu “Kids in Action” Scheme is “worthless”
Supervalu has admitted that its vouchers for the Kids in Action programme are worthless.
The recently launched Supervalu ‘Kids in Action’ voucher scheme claims to provide schools with free sports equipment. This is a fallacy. Simple maths will explain: in order for a school to claim a ‘free’ gymnastics mat that retails at about €280, custom
ers will have to spend €32,840 in Supervalu (i.e. 3,240 vouchers at €10 each); in order for a school to claim a ‘free’ basketball (that you could buy for around €10) customers will be asked to ad
d €1,570 to Supervalu’s bank account, and so on. (Source: 2009 Supervalu’s ‘Kids in Action’ Catalogue, available at supervalukidsinaction.com)
Awards for Commercial-Free Schools.
CCFE and INTO certify Ireland’s first Commercial-Free Schools.
At a ceremony in the Teachers’ Club, Dublin on Friday 26th September, 13 primary schools from throughout Ireland were honoured and recognised for their stance in relation to commercial presentations in school. Pictured here is Miriam Jenkinson, Principal St. Patrick’s JNS, Skerries, Co. Dublin
Broadcasting Complaints Commission to Rule on CCFE Complaint
The Broadcasting Complaints Commission is to consider a complaint by the Campaign for Commercial-Free Education concerning a report on RTÉ’s news show News2Day (19 Nov 2008) about the “Doodle 4 Google” promotion in schools.
The complaint proposed that RTÉ’s coverage of this latest marketing promotion to target Irish schools was both commercially biased and lacking in objectivity or balance. RTÉ have rejected the complaint and the BBC will meet on 26th January 2009 to decide.
Read the complaint made by CCFE. Read the story »
Supermarket Voucher Schemes Exposed
Writing in The Unsuitablog, Keith Furnish has published a series of articles analysing the way that school supermarket voucher schemes work in English schools. 
