The report by Farida Shaheed on the impact commercial advertising and marketing practices on the enjoyment of cultural rights will be delivered to the General Assembly of the UN on 28th October.
Having examined new trends in advertising and marketing strategies, the Special Rapporteur concludes that States should protect people from undue levels of commercial advertising and marketing with a particular recommendation to ban all commercial advertising and marketing in public and private schools.
Describing schools as a “distinct cultural space, deserving special protection from commercial influence”, the Special Rapporteur points to uneven and ineffective regulation of marketing to “a captive and credulous audience” in schools.
This report will put further pressure on the Minister for Education to prohibit advertisers from targeting children in school.
To read the report by United Nations Special Rapporteur in the field of cultural rights on the Impact of Commercial Advertising and Marketing Practices on the Enjoyment of Cultural Rights, click here, UN Advertising Final English