Teachers bite back against Le Crunch apples promotion in schools
November 21, 2008 by niallsmyth
Le Crunch promotion in schools is back. The scheme designed and managed by Real Event Solutions, a company who helps companies create brand awareness in the classroom have re-issued the Le Crunch campaign. 
In the scheme, school children must design a poster proclaiming the greatness of Le Crunch apples. The winning poster is then used as an advertising tool in Dunnes Stores and the school win prizes. The campaign even goes as far as trying to bribe teachers with holidays to get their children to participate.
The Campaign for Commerical Free Education believes that schools are right to promote healthy eating in schools among children as part of the revised curriculum. However, this should not involve the promotion of one brand of fruit over another and the cynical exploitation of schools by commerical companies.
Unsolicited material from Real Event Solutions are being sent to schools at the moment, schools should Return to Sender.
