2010 The CCFE Year in Review.
January 4, 2011 by Joe Fogarty · Leave a Comment
ccfe-review-of-commercial-schemes-09-10
The CCFE review of commercial activity in Irish schools during the school year 2009 – 2010 demonstrates how deeply embedded into school life are commercial promotions and how even the highest profile marketing scheme may be derailed by educators who simply refuse to cooperate.
Read our review of the major promotions and developments in Irish schools by clicking the above link (File is in PDF format).
NEPC hail Irish Teachers’ Opposition to Advertising in Schools.
January 4, 2011 by Joe Fogarty · Leave a Comment
An international report on in-school marketing has praised the stance taken by the INTO and individual primary schools towards token collection which led to the abolition of token quotas in the January 2010 Building for the Future promotion.
“Effectively Embedded – schools and the machinery of modern marketing” is the 13th Annual Report from the National Education Policy Centre based in Arizona State University. The authors highlight how the commercial stipulation of 20 tokens per student from Independent Newspapers was successfully opposed by the INTO who described the demand as “a new low in trying to target school children for commercial gain”.
However, the report also highlights the ongoing commercial presence in Irish schools of companies such as Tesco, who seek promotion to children and sales of €299,000 in return for a “FREE” laptop, and Allied Irish Bank whose Build a Bank Challenge recruits teenage students to promote its accounts through peer-to-peer marketing using social networking websites and organizing in-school events.
To read the full report visit http://nepc.colorado.edu/publications.
Independent News & Media withdraws token scheme
February 1, 2010 by Joe Fogarty · Leave a Comment
By Colin Coyle
Sunday Times 31st January 2010
Independent News & Media has suspended a commercial promotion for primary schools after objections from the Irish National Teachers’ Organisation (INTO).
Building for the Future, a promotion that originally required pupils to collect tokens to enter a competition, will now be altered so that schools do not have to buy newspapers to take part, the media group said.
Read the story in the Sunday Times website.
Victory for Schools as Independent Scraps Voucher Scheme
January 26, 2010 by Joe Fogarty · Leave a Comment
Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their “Building for the Future” scheme just weeks after its high-profile launch. It is the first time a major in-school marketing promotion has been scrapped and is an embarrassing climb down for Independent and their co-sponsors Bank of Ireland
56 Primary Principals speak out against Independent Newspapers’ scheme.
January 21, 2010 by Joe Fogarty · Leave a Comment
“We the undersigned 50 Primary school principals condemn and refuse to partake in the Irish Independent’s “Building for the Future” scheme being launched this week.
We abhor the quota of 20 tokens per pupil from Independent Newspapers required of all schools wishing to submit a project for this sponsored competition.
The CCFE reviews “Building for the Future”.
January 13, 2010 by Joe Fogarty · Leave a Comment
We thought we’d seen the last of Independent Newspapers’ “Building for the Future”. Surely no company would persevere with a promotion that barred children who failed to reach their token quota? But after a 3 year hiatus this contemptible scheme is back – supported by Independent Newspapers and Bank of Ireland. The Campaign for Commercial-Free Education reviewed this marketing scheme and gave it’s verdict.
