Broadcasting Complaints Commission to Rule on CCFE Complaint
December 19, 2008 by Joe Fogarty · Leave a Comment
The Broadcasting Complaints Commission is to consider a complaint by the Campaign for Commercial-Free Education concerning a report on RTÉ’s news show News2Day (19 Nov 2008) about the “Doodle 4 Google” promotion in schools.
The complaint proposed that RTÉ’s coverage of this latest marketing promotion to target Irish schools was both commercially biased and lacking in objectivity or balance. RTÉ have rejected the complaint and the BBC will meet on 26th January 2009 to decide.
Read the complaint made by CCFE. Read more
CCFE lodge complaint against RTE for promoting Google marketing scheme.
December 2, 2008 by Joe Fogarty · Leave a Comment
The Campaign for Commercial-Free Education has today complained to RTE and the BCI about a report on children’s news show News2Day (19 Nov 2008) about the “Doodle 4 Google” promotion which seeks to make their corporate logo the focus of art lessons for school children as young as 5 years of age.
Internet giant Google has made an unsolicted approach to schools, urging teachers to have school children from Junior Infants upwards to design a new version of their corporate logo. The entry guidelines read “Please ensure that the Google logo is clearly visible and recognisable.” “Write the word ‘Google’ on the board and show the pupils a print out of the logo template.”
To view the report for yourself please click here. Read more
Supermarket Voucher Schemes Exposed
November 18, 2008 by Joe Fogarty · Leave a Comment
Writing in The Unsuitablog, Keith Furnish has published a series of articles analysing the way that school supermarket voucher schemes work in English schools. Google search for Brand Promotion in Schools
October 7, 2008 by Joe Fogarty · Leave a Comment
The Campaign for Commercial-Free Education has condemned Internet giant Google for their “Doodle for Google” promotion which seeks to make their corporate logo the focus of art lessons for school children as young as 5 years of age.
Gym’s ‘figure analysis’ angers parents and school principals
September 16, 2008 by Joe Fogarty · Leave a Comment
RTE news on 15th September reports that a Dublin gym has been criticised for inviting primary schoolgirls as young as 12 to become members.
Once again, the risks of unregulated commercial marketing within schools are exposed as a children are targetted and asked to attend “figure analysis” sessions.
To view the report by Sandra Hurley please click here.
Awards for Commercial-Free Schools.
September 8, 2008 by Joe Fogarty · Leave a Comment
CCFE and INTO certify Ireland’s first Commercial-Free Schools.
At a ceremony in the Teachers’ Club, Dublin on Friday 26th September, 13 primary schools from throughout Ireland were honoured and recognised for their stance in relation to commercial presentations in school. Pictured here is Miriam Jenkinson, Principal St. Patrick’s JNS, Skerries, Co. Dublin
