March 18, 2012 by · Leave a Comment 

The 2010-2011 Annual Report on Schoolhouse Commercializing Trends considers how commercializing activities in schools harm children educationally.


 Often, school-business partnerships are little more than marketing arrangements with little if any educational benefit and the potential to harm to children in a variety of ways.

Read The Educational Cost of School Commercialism here.


Move over Krustyland here is Tayto Park!

March 18, 2012 by · Leave a Comment 

With one in five Irish young people overweight or obese surely the last place schools would visit on tour would be a marketing theme park (spookily reminiscent of the “Krustyland” park in the Simpsons).


Yet the recently opened “Tayto Park” in Co. Meath is advertised in the Irish National Teachers Organisation’s magazine as a destination for school tours – a new departure in school based commercialism.  Read more

Victory for Schools as Independent Scraps Voucher Scheme

January 26, 2010 by · Leave a Comment 

Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their “Building for the Future” scheme just weeks after its high-profile launch. It is the first time a major in-school marketing promotion has been scrapped and is an embarrassing climb down for Independent and their co-sponsors Bank of Ireland


Read more

INTO Calls for an End to Commercial Exploitation of School Children

January 12, 2010 by · Leave a Comment 

The INTO has said primary teachers should not support advertising projects by commercial companies which target children or their families through schools. The union made its announcement following the launch of a project promoted by the Irish Independent and sponsored by Bank of Ireland.

“Bank of Ireland is one of the financial institutions that contributed to this country’s economic collapse,” said Ms Ní Chuinneagáin. “It has been bailed out to date with 3.5 billion in state aid so far with more taxpayers money expected to be pumped into it. Just today, it is set to get 11.5 billion of taxpayers money through the NAMA scheme to pay for its reckless lending to developers and speculators.” Read more

An Post go Nuts for Sales to Schoolchildren.

September 8, 2009 by · Leave a Comment 

The first week of the new school year and another letter from a Marketing Manager – this time from An Post asking teachers to promote their Cyril the Squirrel savings scheme which they assure us is easy to set up and maintain.

While secondary schools may have to contend with AIB looking to “build” branches in their schools, Irish primary schools are not immune to financial orientated marketing schemes. An Post – the State owned post office – appear determined to reach children from 5 – 12 in school and to avail of teachers as salespeople for their initative. Read more

Supermarket Voucher Schemes Exposed

November 18, 2008 by · Leave a Comment 

Writing in The Unsuitablog, Keith Furnish has published a series of articles analysing the way that school supermarket voucher schemes work in English schools.
There are three articles in the series, which can be read by following the links below:
Part 1: How They Work (
Part 2: Greenwashing Children (
Part 3: Winners, Losers and Fighting Back (

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