56 Primary Principals speak out against Independent Newspapers’ scheme.
January 21, 2010 by Joe Fogarty · Leave a Comment
“We the undersigned 50 Primary school principals condemn and refuse to partake in the Irish Independent’s “Building for the Future” scheme being launched this week.
We abhor the quota of 20 tokens per pupil from Independent Newspapers required of all schools wishing to submit a project for this sponsored competition.
The CCFE reviews “Building for the Future”.
January 13, 2010 by Joe Fogarty · Leave a Comment
We thought we’d seen the last of Independent Newspapers’ “Building for the Future”. Surely no company would persevere with a promotion that barred children who failed to reach their token quota? But after a 3 year hiatus this contemptible scheme is back - supported by Independent Newspapers and Bank of Ireland. The Campaign for Commercial-Free Education reviewed this marketing scheme and gave it’s verdict.
An Post go Nuts for Sales to Schoolchildren.
September 8, 2009 by Joe Fogarty · Leave a Comment
The first week of the new school year and another letter from a Marketing Manager - this time from An Post asking teachers to promote their Cyril the Squirrel savings scheme which they assure us is easy to set up and maintain.
While secondary schools may have to contend with AIB looking to “build” branches in their schools, Irish primary schools are not immune to financial orientated marketing schemes. An Post - the State owned post office - appear determined to reach children from 5 - 12 in school and to avail of teachers as salespeople for their initative. Read more
Supervalu “Kids in Action” Scheme is “worthless”
January 25, 2009 by Mark C · Leave a Comment
Supervalu has admitted that its vouchers for the Kids in Action programme are worthless.
The Supervalu ‘Kids in Action’ voucher scheme claims to provide schools with free sports equipment. This is a fallacy. Simple maths will explain: in order for a school to claim a ‘free’ gymnastics mat that retails at about €280, customers will have to spend €32,840 in Supervalu (i.e. 3,240 vouchers at €10 each); (Source: 2009 Supervalu’s ‘Kids in Action’ Catalogue, available at supervalukidsinaction.com)
Awards for Commercial-Free Schools.
September 8, 2008 by Joe Fogarty · Leave a Comment
CCFE and INTO certify Ireland’s first Commercial-Free Schools.
At a ceremony in the Teachers’ Club, Dublin on Friday 26th September, 13 primary schools from throughout Ireland were honoured and recognised for their stance in relation to commercial presentations in school. Pictured here is Miriam Jenkinson, Principal St. Patrick’s JNS, Skerries, Co. Dublin
Open Letter: Oppose Tesco’s ‘Computers for Schools’ Voucher Scheme
April 7, 2008 by Mark C · 1 Comment
Below is the text of a letter sent to a number of local and national newspapers. So far, the Campaign for a Commercial-free Education is aware of it having been printed in five papers (in the Wicklow, Kildare, Tipperary, and Mayo regions).
