INTO Calls for an End to Commercial Exploitation of School Children
January 12, 2010 by Mark C · Leave a Comment
The INTO has said primary teachers should not support advertising projects by commercial companies which target children or their families through schools. The union made its announcement following the launch of a project promoted by the Irish Independent and sponsored by Bank of Ireland.
“Bank of Ireland is one of the financial institutions that contributed to this country’s economic collapse,” said Ms Ní Chuinneagáin. “It has been bailed out to date with 3.5 billion in state aid so far with more taxpayers money expected to be pumped into it. Just today, it is set to get 11.5 billion of taxpayers money through the NAMA scheme to pay for its reckless lending to developers and speculators.” Read more
Broadcasting Complaints Commission to Rule on CCFE Complaint
December 19, 2008 by Joe Fogarty · Leave a Comment
The Broadcasting Complaints Commission is to consider a complaint by the Campaign for Commercial-Free Education concerning a report on RTÉ’s news show News2Day (19 Nov 2008) about the “Doodle 4 Google” promotion in schools.
The complaint proposed that RTÉ’s coverage of this latest marketing promotion to target Irish schools was both commercially biased and lacking in objectivity or balance. RTÉ have rejected the complaint and the BBC will meet on 26th January 2009 to decide.
Read the complaint made by CCFE. Read more
Teachers bite back against Le Crunch apples promotion in schools
November 21, 2008 by niallsmyth · Leave a Comment
Le Crunch promotion in schools is back. The scheme designed and managed by Real Event Solutions, a company who helps companies create brand awareness in the classroom have re-issued the Le Crunch campaign. 
In the scheme, school children must design a poster proclaiming the greatness of Le Crunch apples. The winning poster is then used as an advertising tool in Dunnes Stores and the school win prizes. The campaign even goes as far as trying to bribe teachers with holidays to get their children to participate.
Google search for Brand Promotion in Schools
October 7, 2008 by Joe Fogarty · Leave a Comment
The Campaign for Commercial-Free Education has condemned Internet giant Google for their “Doodle for Google” promotion which seeks to make their corporate logo the focus of art lessons for school children as young as 5 years of age.
Minister Questioned on lack of Commercial Regulation in Schools
April 24, 2008 by Mark C · Leave a Comment
Parliamentary Question from Ruairí Quinn T.D. 9th April 2008
Chun an Aire Oideachais agus Eolaíoctha To the Minister for Education and Science To ask the Minister for Education and Science if her attention has been drawn to the disquiet expressed by the Irish Primary Principals Network and the Irish National Teachers Organisation regarding unregulated commercial marketing and Read more
