Supervalu “Kids in Action” Scheme is “worthless”
January 25, 2009 by Mark C · Leave a Comment
Supervalu has admitted that its vouchers for the Kids in Action programme are worthless.
The Supervalu ‘Kids in Action’ voucher scheme claims to provide schools with free sports equipment. This is a fallacy. Simple maths will explain: in order for a school to claim a ‘free’ gymnastics mat that retails at about €280, customers will have to spend €32,840 in Supervalu (i.e. 3,240 vouchers at €10 each); (Source: 2009 Supervalu’s ‘Kids in Action’ Catalogue, available at supervalukidsinaction.com)
Token Gestures Cash In On Primary Schools
January 12, 2009 by Joe Fogarty · Leave a Comment
As the 2009 school year gets underway marketers have lost no time in targeting Irish schools with commercial schemes. Designed to exploit the lack of funding available to schools and maximise sales at a typically lean time of year, these schemes are discriminatory, self-serving and pressurising. The Campaign for Commercial-Free Education condemns advertising promotions which seek to boost profits at the expense of school time and energy.
