Victory for Schools as Independent Scraps Voucher Scheme
January 26, 2010 by Joe Fogarty · Leave a Comment
Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their “Building for the Future” scheme just weeks after its high-profile launch. It is the first time a major in-school marketing promotion has been scrapped and is an embarrassing climb down for Independent and their co-sponsors Bank of Ireland
56 Primary Principals speak out against Independent Newspapers’ scheme.
January 21, 2010 by Joe Fogarty · Leave a Comment
“We the undersigned 50 Primary school principals condemn and refuse to partake in the Irish Independent’s “Building for the Future” scheme being launched this week.
We abhor the quota of 20 tokens per pupil from Independent Newspapers required of all schools wishing to submit a project for this sponsored competition.
The CCFE reviews “Building for the Future”.
January 13, 2010 by Joe Fogarty · Leave a Comment
We thought we’d seen the last of Independent Newspapers’ “Building for the Future”. Surely no company would persevere with a promotion that barred children who failed to reach their token quota? But after a 3 year hiatus this contemptible scheme is back - supported by Independent Newspapers and Bank of Ireland. The Campaign for Commercial-Free Education reviewed this marketing scheme and gave it’s verdict.
INTO Calls for an End to Commercial Exploitation of School Children
January 12, 2010 by Mark C · Leave a Comment
The INTO has said primary teachers should not support advertising projects by commercial companies which target children or their families through schools. The union made its announcement following the launch of a project promoted by the Irish Independent and sponsored by Bank of Ireland.
“Bank of Ireland is one of the financial institutions that contributed to this country’s economic collapse,” said Ms Ní Chuinneagáin. “It has been bailed out to date with 3.5 billion in state aid so far with more taxpayers money expected to be pumped into it. Just today, it is set to get 11.5 billion of taxpayers money through the NAMA scheme to pay for its reckless lending to developers and speculators.” Read more
