Independent News & Media withdraws token scheme
February 1, 2010 by Joe Fogarty · Leave a Comment
By Colin Coyle
Sunday Times 31st January 2010
Independent News & Media has suspended a commercial promotion for primary schools after objections from the Irish National Teachers’ Organisation (INTO).
Building for the Future, a promotion that originally required pupils to collect tokens to enter a competition, will now be altered so that schools do not have to buy newspapers to take part, the media group said.
