2010 The CCFE Year in Review.
January 4, 2011 by Joe Fogarty · Leave a Comment
ccfe-review-of-commercial-schemes-09-10
The CCFE review of commercial activity in Irish schools during the school year 2009 – 2010 demonstrates how deeply embedded into school life are commercial promotions and how even the highest profile marketing scheme may be derailed by educators who simply refuse to cooperate.
Read our review of the major promotions and developments in Irish schools by clicking the above link (File is in PDF format).
NEPC hail Irish Teachers’ Opposition to Advertising in Schools.
January 4, 2011 by Joe Fogarty · Leave a Comment
An international report on in-school marketing has praised the stance taken by the INTO and individual primary schools towards token collection which led to the abolition of token quotas in the January 2010 Building for the Future promotion.
“Effectively Embedded – schools and the machinery of modern marketing” is the 13th Annual Report from the National Education Policy Centre based in Arizona State University. The authors highlight how the commercial stipulation of 20 tokens per student from Independent Newspapers was successfully opposed by the INTO who described the demand as “a new low in trying to target school children for commercial gain”.
However, the report also highlights the ongoing commercial presence in Irish schools of companies such as Tesco, who seek promotion to children and sales of €299,000 in return for a “FREE” laptop, and Allied Irish Bank whose Build a Bank Challenge recruits teenage students to promote its accounts through peer-to-peer marketing using social networking websites and organizing in-school events.
To read the full report visit http://nepc.colorado.edu/publications.
