The CCFE reviews “Building for the Future”.
January 13, 2010 by Joe Fogarty · Leave a Comment
We thought we’d seen the last of Independent Newspapers’ “Building for the Future”. Surely no company would persevere with a promotion that barred children who failed to reach their token quota? But after a 3 year hiatus this contemptible scheme is back - supported by Independent Newspapers and Bank of Ireland. The Campaign for Commercial-Free Education reviewed this marketing scheme and gave it’s verdict.
