Supervalu “Kids in Action” Scheme is “worthless”
January 25, 2009 by Mark C · Leave a Comment
Supervalu has admitted that its vouchers for the Kids in Action programme are worthless.
The Supervalu ‘Kids in Action’ voucher scheme claims to provide schools with free sports equipment. This is a fallacy. Simple maths will explain: in order for a school to claim a ‘free’ gymnastics mat that retails at about €280, customers will have to spend €32,840 in Supervalu (i.e. 3,240 vouchers at €10 each); (Source: 2009 Supervalu’s ‘Kids in Action’ Catalogue, available at supervalukidsinaction.com)
Teachers bite back against Le Crunch apples promotion in schools
November 21, 2008 by niallsmyth · Leave a Comment
Le Crunch promotion in schools is back. The scheme designed and managed by Real Event Solutions, a company who helps companies create brand awareness in the classroom have re-issued the Le Crunch campaign. 
In the scheme, school children must design a poster proclaiming the greatness of Le Crunch apples. The winning poster is then used as an advertising tool in Dunnes Stores and the school win prizes. The campaign even goes as far as trying to bribe teachers with holidays to get their children to participate.
Google search for Brand Promotion in Schools
October 7, 2008 by Joe Fogarty · Leave a Comment
The Campaign for Commercial-Free Education has condemned Internet giant Google for their “Doodle for Google” promotion which seeks to make their corporate logo the focus of art lessons for school children as young as 5 years of age.
Students React to Tesco’s Computers in Schools Scheme
June 15, 2008 by Mark C · Leave a Comment
I gave my Higher Level Fifth Year English class the article “Opposing Tesco’s ‘Computers for Schools’ Voucher Scheme” for the reading comprehension section of their summer exam. Question 3 asked “What are your thoughts on these schemes?”
Here is a selection of student responses:
Student 1
I feel this is hugely unfair and no parent should be put under pressure to gain facilities for their school.
Student 2
To be honest, I never really thought about this voucher scheme, but from reading this extract, I now believe it to be an outrage [...] The Tesco company should be ashamed of themselves.
Student 3
I believe there is something corrupt about the way in which supermarkets operate to gain sales. [...] It shocks and appalls me. Read more
