Supervalu “Kids in Action” Scheme is “worthless”

January 25, 2009 by Mark C · Leave a Comment 

Supervalu has admitted that its vouchers for the Kids in Action programme are worthless.

The Supervalu ‘Kids in Action’ voucher scheme claims to provide schools with free sports equipment. This is a fallacy. Simple maths will explain: in order for a school to claim a ‘free’ gymnastics mat that retails at about €280, customers will have to spend €32,840 in Supervalu (i.e. 3,240 vouchers at €10 each); (Source: 2009 Supervalu’s ‘Kids in Action’ Catalogue, available at supervalukidsinaction.com)

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