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	<title>Campaign for Commercial-Free Education</title>
	<link>http://www.commercialfreeeducation.com</link>
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		<title>2010 The CCFE Year in Review.</title>
		<description><![CDATA[ccfe-review-of-commercial-schemes-09-10 The CCFE review of commercial activity in Irish schools during the school year 2009 &#8211; 2010 demonstrates how deeply embedded into school life are commercial promotions and how even the highest profile marketing scheme may be derailed by educators who simply refuse to cooperate.                                                  Read our review of the major [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/440?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=2010-the-ccfe-year-in-review</link>
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		<title>NEPC hail Irish Teachers’ Opposition to Advertising in Schools.</title>
		<description><![CDATA[ An international report on in-school marketing has praised the stance taken by the INTO and individual primary schools towards token collection which led to the abolition of token quotas in the January 2010 Building for the Future promotion. &#8220;Effectively Embedded &#8211; schools and the machinery of modern marketing&#8221; is the 13th Annual Report from the [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/428?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=nepc-hail-irish-teachers%25e2%2580%2599-opposition-to-advertising-in-schools</link>
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		<title>Independent News &amp; Media withdraws token scheme</title>
		<description><![CDATA[By Colin Coyle Sunday Times 31st January 2010 Independent News &#38; Media has suspended a commercial promotion for primary schools after objections from the Irish National Teachers’ Organisation (INTO). Building for the Future, a promotion that originally required pupils to collect tokens to enter a competition, will now be altered so that schools do not [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/422?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=independent-news-media-withdraws-token-scheme</link>
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		<title>Victory for Schools as Independent Scraps Voucher Scheme</title>
		<description><![CDATA[Irish primary schools celebrated a victory this week as Independent Newspapers abandoned their &#8220;Building for the Future&#8221; scheme just weeks after its high-profile launch. It is the first time a major in-school marketing promotion has been scrapped and is an embarrassing climb down for Independent and their co-sponsors Bank of Ireland   The launch of [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/407?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=victory-for-schools-as-independent-scraps-voucher-scheme</link>
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		<title>56 Primary Principals speak out against Independent Newspapers&#8217; scheme.</title>
		<description><![CDATA[      &#8220;We the undersigned 50 Primary school principals condemn and refuse to partake in the Irish Independent&#8217;s &#8220;Building for the Future&#8221; scheme being launched this week.   We abhor the quota of 20 tokens per pupil from Independent Newspapers required of all schools wishing to submit a project for this sponsored competition. Independent [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/388?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=56-principals-reject-building-for-the-future</link>
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		<title>The CCFE reviews &#8220;Building for the Future&#8221;.</title>
		<description><![CDATA[We thought we&#8217;d seen the last of Independent Newspapers&#8217; &#8220;Building for the Future&#8221;. Surely no company would persevere with a promotion that barred children who failed to reach their token quota? But after a 3 year hiatus this contemptible scheme is back &#8211; supported by Independent Newspapers and Bank of Ireland. The Campaign for Commercial-Free Education [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/378?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-ccfe-reviews-building-for-the-future</link>
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		<title>INTO Calls for an End to Commercial Exploitation of School Children</title>
		<description><![CDATA[The INTO has said primary teachers should not support advertising projects by commercial companies which target children or their families through schools. The union made its announcement following the launch of a project promoted by the Irish Independent and sponsored by Bank of Ireland. &#8220;Bank of Ireland is one of the financial institutions that contributed [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/368?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=into-calls-for-an-end-to-commercial-exploitation-of-school-children</link>
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		<title>Primary Times &#8211; Who Needs a Distributor??</title>
		<description><![CDATA[It&#8217;s that time of year when hundreds of schools will receive an unsolicited bundle of Primary Times magazines, full with advertisements aimed at children and their parents. Unlike ordinary publications, Primary Times does not have a distributor or retail outlet through which to deliver its advertising &#8211; it uses the school secretary and teachers to [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/358?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=primary-times-magazine-seeks-distributor-in-rep-of-ireland</link>
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		<title>An Post go Nuts for Sales to Schoolchildren.</title>
		<description><![CDATA[The first week of the new school year and another letter from a Marketing Manager &#8211; this time from An Post asking teachers to promote their Cyril the Squirrel savings scheme which they assure us is easy to set up and maintain. While secondary schools may have to contend with AIB looking to &#8220;build&#8221; branches [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/347?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=marketers-go-nuts-for-access-to-schoolchildren</link>
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		<title>AIB’s “Build a Bailed-Out Bank Challenge”</title>
		<description><![CDATA[Unabashed by its toxic debts, beleaguered shareholders and allegations of gross mismanagement, AIB persists in approaching Irish secondary schools to teach students &#8220;money-management&#8221; and &#8220;key business skills&#8221;. The Campaign for Commercial-Free Education previously identified Allied Irish Bank&#8217;s Build a Bank Challenge as one of the biggest sponsored competitions in Ireland at the secondary level. Once [...]]]></description>
		<link>http://www.commercialfreeeducation.com/archives/333?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=aib%25e2%2580%2599s-%25e2%2580%259cbuild-a-bailed-out-bank-challenge%25e2%2580%259d</link>
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